Implementing and Measuring Search Engine Optimization


In order to be successful in the online world, a business needs as much creativity as it requires technical knowledge. Companies, stores and service providers alike need to make themselves known to their prospective customers, and for that, they need traffic. Traffic often leads to inquiries regarding your business, which in turn can lead to sales and other types of conversions. To achieve all of these, search engine optimization is the best way to go.

However, proper search optimization requires a comprehensive, well thought-out plan, in addition to good code structure. Moreover, you, the customer waiting for SEO results to show, will have to be patient; remember there is an interim period between the time you pay professionals to get your website to rank, and the time you see your actual return on investment.

That’s because they will have to select the right set of keywords for your business first, and then monitor its progress. Ideally, these keywords should gradually push your website to the top spots, but this is not always the case, even though your web services provider may claim otherwise. The solution is to ask them for your monthly ranking reports; you can also check for yourself via Google Search Console. Once you log in, you can look at the current status of the keywords your provider has selected for you. Compare their number of clicks and impressions against the status the same keywords had a while back, and see where you stand.

What SEO encompasses

There is more to SEO for businesses than merely building a lot of links, though. Other, more important factors that have a bearing on SEO rankings are domain authority and age. In other words, social media activity and engagement, Facebook likes, Google+ local listings, etc will make or break your ranking. Posting quality content regularly, making your website mobile friendly, and improving its loading speed will also influence your SEO results. Furthermore, age also matters, as new domains will never be able to outrank websites that have been longer into existence. A reliable company like Thinkbound will advise you on all of the above and deliver them according to an in-depth plan, rather than just focus on building links that might attract traffic, but not sales.

Business owners sometimes wonder when to start optimizing their websites, and the only valid answer is the sooner, the better. The reason is simple: while you are still unsure, your competitors already rank on Google. Search for yourself for those keywords relevant to your area that might attract customers to your business – if you haven’t done any SEO yet, your website will most likely be missing from the first page. Those businesses that you see ranking have done their SEO, however.